AuthorAndGrowRich Blog

Or How This Las Vegas Lawyer Cheated The Established Brown Box System—A Case Study.

Use this Speed To Market prinicple to put an extra $50,000/year in your pocket–year after year after year just like it has been doing for Mark Kemp using just this one simple step.

At the end of today’s blog post on home business skills that you can use immediately, I have listed five critical principles for you to cut out and and tape to your computer so that you can quickly identify the ‘brown box’ websites and stop wasting your time following their hype.

In the Recommendation Age, it is all about Speed To Market.

It’s all about fully disassociating yourself from the trance of the Brown Box syndrome.

To do this properly, you must write your book fast and establish the correct business systems.

Why? Before I examine the virtues and the negatives of the Information Age and how the Brown Box came to be, note what will happen to you if you FAIL to transform your idea into a powerful recommendation quickly:

1. Failure to effectively transform an idea into a powerful recommendation and leverage Milgram’s Law. This means that you are relegated to ‘greater sameness’ status. And in the Recommendation Age you have NO hope of making a profit. In fact, a hidden reality is that the economics of the Recommendation Age require this to be so.

2. An unethical marketer will steal your idea and beat you into the market. This is very real threat to you. In fact, our company has been the recipient of unethical marketing practices used against us by jealous competitors.

3. An ethical business person with access to a few million or to VC (venture capital) money will buy out an existing company with existing infrastructure, systems and people and beat you into the market place by messaging you idea.

Don’t let this happen to you. That’s why the Author And Grow Rich blog exists. And that is why as a bonus today, I have included five critical principles to be aware of to quickly identify a ‘brown box’ website.

Let’s set the stage and then look at a case study.

The positive side of the Information Age includes the following three key factors: it has provided for the portability (information can be carried globally within nano seconds); the versatility (information can be updated quickly and in real time); and the interactivity (think Web 2.0) of content.

On the negative side, the Information Age has led to people feeling overwhelmed, over-communicated and bomdarded with too many messages. In other words, the Information Age has produced disorder and chaos in your target market’s mind as to whom to trust.

This makes it incredibly difficult for honest hard working people like you who want to leverage the Internet for your ethical business is to compete with the hype of these wannabe marketers on the Internet all touting the virtues of their brown box.

Yes, brown boxes are not attractive. So what happens is that their ‘greater sameness’ inside is wrapped in bright, shiny colors and hyped to the maximum degree to sell to a person once. The mantra is “make a quick buck at the purchaser’s expense”. This fits the paradigm of today’s stock market trading: there is always a winner and a loser.

On the other hand, The Recommendation Age is all about creating perfect efficiency in the market place: there are always two winners with each transaction! And since the purchaser always wins, you have clients who want a long term relationship with you. Think Zipf’s Law!

Mark Kemp is someone who did NOT let this happen. And the amazing thing he is a lawyer living in Vegas of all places!

Mark plays by a whole set of different rules. And he is another of our over 1,800 success stories of those who have bucked the ‘brown box’ syndrome.

I recently met Mark in Las Vegas—I had never met him personally and didn’t expect to see him until he came up to me and introduced himself. He was excited to tell me that since we worked together using just one strategy that he implemented has allowed him to do $200,000 in extra sales at $50,000/year.

Below you can meet Mark and realize that this is just the tip of the proverbial ice berg that he accomplished under our tutelage, but he wanted to share with you the importance of cash flow by establishing simple systems and positioning yourself away from the ‘brown box’ syndrome.

In fact what we teach is how to make use of some of the principles of Dan Ariely’s book, Predictably Irrational, to crave a relationship with you long term in the new era of the Recommendation Age.

Just like clock work.

Speed To Market Brown Box Cheat Sheet:

OR if it looks like a Brown Box, smells like a Brown Box, feels like a Brown Box: It MUST be a brown box!

1. Do they have video case studies? Do the videos provide specifics in terms of how they were benefited? Beware of programs who attempt to prove the effectiveness of their system using images of Clickbank and PayPal numbers. On another blog post I showed you how these marketers can easily change these numbers and it’s absolutely impossible for you to see any evidence of this.

2. Do these programs run live coaching programs to showcase what they do. Okay, this is leading and I admit it—we are the only company who does this. We have been coaching Ken McArthur live and the results speak for themselves. Ken authored his book and has been making the equivalent of a 6 figure income already. The results have been documented on another blog post.

3. Are the programs offered customized to your needs. This will quickly eliminate all the ‘brown box’ programs on the Internet today.

Please NOTE: many of the biggest names in the coaching industry have their coaches reading off scripts.

4. Are there daily calls to work with one someone to help you with specific focus and execution?

NOTE: most programs say they want you to call them, but in fact they do not. This is evidenced in few people promoting their live office numbers.

5. Has the person really made it as evidenced by Recommendation Age social proof and even more importantly, can this person/company teach this to you?

Please NOTE: The skills sets to make it in business are different than the skill sets required to teach you how to do the same.

Incidentally, these five critical factors to discerning ‘Brown Box’ websites tie into some of the advanced Speed To Market principles we teach clients like Mark Kemp and others from just about every profession and walk of life to dominate their market places today.

Besides cutting out these five principles and posting them on your computer, here is your homework:

1. Prove to yourself and comment on this blog how few people today know how to play in the Recommendation Age. I am really curious what your thoughts are as you surf the Internet and observe ‘greater sameness’ marketing practices.

2. Realize that if you are just starting out, you are on your way to becoming the Thought Leader of your niche.

3. Although, just about every one of our mentoring programs are full (the power of Zipf’s Law), you can still phone our International Headquarters in Canada at 519.542.3043. Our job as a teaching/training company is to help you position correctly the attitudes, skills and knowledge that your target market wants and do this within the new laws of the Recommendation Age.

Say good bye to the Brown Box like Mark Kemp did—forever!

To Your Legacy!

Glenn

P.S.

Watch This Probate Lawyer From Las Vegas Share With You Two Specific Stategies That He Discovered From Our Speed To Market Business Acceleration System:

How This Las Vegas Lawyer Cheated The Brown Box System

 

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Here I am in the middle of a desert sitting at Lombardi’s Romagna Mia in the middle of mall in Planet Hollywood (across from the Bellagio), but the ambience tells me that I am really sitting in downtown Italy with an evening sky overhead. It reminds of the Mexican Pavilion at Epcot Center.

(I am here in Las Vegas attending and doing a special session at Dave Lakhani’s Renegade’s Of Persuasion event. Dave is a very good friend and one of a very few friends who I respect in the business world.)

When I travel to Las Vegas and it never ceases to impress me that gambling makes an entire city go round—as well as one other major activity too as I reminded while walking the strip!

But now as I sip my cappuccino and write this blog post I want you to understand this Speed To Market concept.

Vegas is a testimony of a powerful concept that is synonymous with the Recommendation Age. Even though people’s attention is pulled in so many directions today, never has it been more obvious that people do what they want to do.

That brings up a question I want you to ponder right now. It’s an extremely important question for you to answer if you are going to take advantage of Zipf’s Law in the Recommendation Age.

Do you have a free will? Or let’s reframe the question: do you have the ability to choose your legacy?

As the Thought Leader of your niche, it is a very important question. Think about this because the answer is the secret behind this powerful concept I am going to share with you.

Let me communicate with you a few observations that have brought about this question and a powerful strategy that is discussed in Author And Grow Rich related to this concept.

Your will and your target market’s will is controlled by something that enslaves you.

That’s right. You are enslaved whether you realize it or not.

It’s something that is greater than your ability to choose.

It’s called desire.

People ultimately do what they want to do. They do NOT do what they choose to do.

Please note this.

The evidence of this is admitted by tens of thousands of people leaving Vegas with the words firmly planted on their lips: “What happens in Vegas, _____ _____ _____” (You know the rest!)

People do what they want—I am repeating this so that you get it—and more importantly, you feel it.

Now, I know what you are saying. ‘Glenn, you are not correct. For example, I wanted to do ‘x’, but I didn’t. See. I just proved that my will is stronger than my desire.’

And I will prove to you that you are wrong with this comment.

The reason why you didn’t do ‘x’ is because the desire to NOT get caught or face the consequences of this action was more powerful than the desire to accomplish ‘x’.

So where does your responsibility lie to will the necessary actions to fast track your business and authoring success?

That brings us to an advanced Speed To Market strategy I want you to ponder.

In truth, you need to not only understand this concept but it is critical that you apply it immediately so that you can fast track your authoring and business success.

And it has to do with consequences.

In order to ensure that you focus correctly in the Recommendation Age apply this right now on doing what others fail to do. From an earlier blog post I presented that the Recommendation Age is characterized by the transference of emotion.

Or here is another way of stating this: the Recommendation Age is an era that is controlled by ‘wants’. It is an age that requires a powerful conduit—I have referred to this as context on previous posts—to carry your content in the form of the specific attitudes, skills and knowledge you have gleaned from the School Of Hard Knocks to your market place.

NOTE: There are only three things that can be taught and learned in the Recommendation Age: Attitudes, Skills and Knowledge. (Just ASK™ as we state in our Entrepreneurial Authoring program.)

Employ this strategy to help you not only move forward out of procrastination but beyond the negative story that is holding you back.

(Your negative story houses the questions that control your subconscious mind to live for ‘Vegas moments’ instead of going for your legacy.)

Vegas moments keep you trapped to anything that keeps you from truly living your legacy. They represent the bright, shiny object syndrome that threatens our resolve daily to really step up and be accountable: the resolve to focus on doing only what will move our business forward, instead of living a life that represents the lowest common denominator.

By the way, use the special video below that I sent to my wife, Fiona, as a metaphor to say good bye to your negative story and emotionally connect to the new story you have for your life.

Each day, sell yourself back to what you ultimately want for your life. This involves looking past the present moment, no matter how powerful the situation is in its attempt to pull you back. Selling inherently involves emotion and it is important that you begin to experience the feelings of what living your legacy feels like today.

Here’s another way of saying this: in order to move forward past the demands of today…past the entrapments of Vegas experiences or past the concept of ‘_____ _____ _____ _____, stays in Vegas’ you need to focus on the rewards of the future—the consequences of living a disciplined life today.

Let me share with you how I am doing this right now: I am writing this blog post (giving) instead of using my time to gamble (taking).

The emotions that run your life are either causing you to focus on giving or focus on taking. Fundamentally, people are either givers or takers. Vegas is about ‘taking’. Your legacy is about ‘giving’.

FINAL NOTE: Author And Grow Rich is about giving back to your world as you define it based on who your target market is. You control the ‘Vegas wants’ of your life (the ‘taking’ moments) by selling yourself back to your legacy with the focus on the long term benefits, which are characterized by feelings.

The ultimate ‘taker’ in your life is your negative story. (More on this on another blog post.)

It’s almost ironic, but to become the Thought Leader of your market, you need to become a master at handling the wants of your own life first. It really supports one of our Speed To Market principles: ‘It’s not the idea that counts, but the presentation of the idea that is critical.’

Are you ready to sell yourself back to your legacy? Prove it right now and phone our International Headquarters at 519.542.3043. I challenge you like I had to challenge myself six years ago when I was a young Vice Principal with my school board.

To Your Legacy!

Glenn

P.S.

After you watch it, record you comments on this blog. I will do my best to respond to you. Remember, your UPP is one of the three critical components of building the proper context in the Recommendation Age.

 

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Due to the fact that last night’s Teleseminar on how to become the Thought Leader Of Your Industry with the Expert Positioner Software went just over two hours, because and many of you who were listening over the Internet got cut off, I feel it only correct to go against my word.

(I trust that you will give me permission to do this!)

I had mentioned that last night’s call would NOT be recorded. Well, out of habit I did make a back up of the call and now I am really glad that I did.

For those of you who got bumped off the call, I am very sorry for this.

Because I don’t know who all of you are, you can go to the following URL below and download the Expert Positioner Software Call and even get a demonstration of the software.

NOTE: As a bonus to the call, there is a workbook that is proprietary and you are on the honor system not to pass this out as it includes some of our systems flowcharted out for you that shows you how to begin to flow chart our your system.

Remember one of our Speed To Market Principles: You control markets today with your own system and your own unique languaging.

Quick now…grab paper and pen.

The number reason why entrepreneurs are not making the kind of money they want and the reason that people experience writer’s block is a common problem: lack of clarity and lack of a know-how on how to fast transform an idea into a powerful recommendation.

The quickest way to develop clarity is to know how you are different in the market place both in terms of content and context.

How do you build the proper context for your book and business in the Recommendation Age?

On an earlier post I shared with you how many entrepreneurs believe more than ever that content is king. Now I will be the first to support the fact that to compete properly in the market place you must have unique content. In fact, last night I shared with my listeners a multi-million dollar strategy on how to create the feeling of originality as it is indeed very tough today.

HINT: I discussed a little known strategy that Thomas Edison used and it is still the best principle to help you build your own unique system.

As important as content is, context is everything. You must leverage context in order to have your content noticed.

I have referred before to Seth Godin’s New York Times’ best selling book, All Marketers Are Liars. The thesis of Seth’s book is this: because of the over-crowded and over-communicated society in which we live, it is absolutely paramount that to be heard you must become a master at telling your story and your company’s story.

Now, Seth doesn’t tell you how to pull out your story—that’s what we do with our Unconscious Credibility Marketing System™, but he does highlight this important fact. There is one immutable truth that surpasses the importance of targeted content that meets the specific wants and needs of your hungry market. And in fact, the purpose of today’s blog post is to develop this for you and help you develop proper context in the Recommendation Age using the following three strategies.

This system is really a synthesis of three great minds: G.K. Chesterton, Thomas Edison and Seth Godin.

In the Recommendation Age, here is what you must know about building context. (By the way, no one is teaching this today let alone helping clients put this together in a powerful strategic fashion for both your online and offline endeavors.)

Remember this Speed To Market Principle: It’s NOT the idea that is critical, but the presentation of the idea that is crucial.

To set the proper context for these three critical principles, remember this too: the Information Age was characterized by the discussion of fact or the presentation of ideas; the Recommendation Age is primarily about the transference of emotion.

Here is how to build the context in the Recommendation Age that will properly leverage your emotional connection with your market place:

1. You must leverage your system using your UPP—your Unique Personal Proposition or your million dollar story. Each of you has a million dollar story. It comes primarily from the pain of your past. It comes from what you learned from the School Of Hard Knocks—what you did NOT learn in the formal school setting. Get comfortable being real in the Recommendation Age. If you are not, your ideal clients will NOT only be unable to hear you, but they will not see you as authentic.

Note this important concept: even though today’s market place is jaded, cynical and resistant to your message, they want more than ever a trusted, proven and authenticated person/system to believe in.

2. You must leverage your system at solving a specific problem in the market place using video case studies. The Expert Positioner Software (EPS) and the classes that we teach to help you use the software properly are utilized to help you think through your differentiation. There is simply nothing on the market today to help busy entrepreneurs analyze the critical aspects of their business quickly to ensure that you stand uniquely in the market place in the Recommendation Age.

The EPS helps you create a customized free report. (By the way, on last night’s call I challenged the audience to Google the terms ‘free reports’ and ‘free report’. Then I challenged them to enter the term ‘Customized free reports’ and other terms germane to the Recommendation Age to prove that no one is doing or teaching these principles. But most importantly, I wanted you to see for yourself that you have an incredible window of opportunity to become the Thought Leader of your industry.

3. You must leverage your system using the EPS and the science of reframing. The EPS system is designed to help you become the advocate for your industry. My friend Joe Polish talks about the importance of becoming the perceived advocate of your industry. This principle was certainly one of the most important ways that Joe used to position himself at the top of the carpet cleaning industry.

To control markets in the Recommendation Age you must be seen as the advocate of your industry. The best way to do this is to out-educate your competitors. The EPS system allows you to do this more completely than your competitors as I explained on Monday’s blog post and Tuesday night’s Thought Leader With The Expert Positioner Software teleseminar (see below to download the call.)

The power of reframing what you do using the EPS actually outweighs the importance of your UPP and video case studies. It does this since the latter two strategies can NOT do this: provide for you the ability to transfer emotion both qualitatively and quantitatively, as I pointed out on last night’s call. The EPS not only allows you to reframe what you do from a qualitiative perspective, but it also provides you the ability to reframe the pain that your market place experiences using the power of a number.

I will discuss this further on another blog post on the power of ethically leading your target market to feel it’s pain more profoundly than it has ever felt before. G.K. Chesterton pointed out many years ago to entrepreneurs the necessity of first focusing on magnifying the pain that your target market feels. The EPS system does this more completely than any system today because it offers the ability for you to deliver customized education in the form of a customized or personalized free report.

In summary, when you have established the proper context using this three-pronged attack (your UPP; Video Case Studies; and the EPS System), you provide for yourself the proper clarity to simultaneously write your book fast and create the necessary business systems to immediately sell the most expensive programs in your niche.

If you really take your business seriously you will listen to last night’s call and implement the principles I discuss. It will allow you to truly focus your endeavors on one of the following exit strategies that you should be thinking through as you build your business using these principles: sell it; take it public or leave it to a loved one.

Here’s Your Homework:

1. Download last night’s two hour pure content call. The download is at the bottom of this post.

2. Download the workbook from the following URL. Please NOTE that the material is proprietary and you do not have the right to pass this around.

http://AuthorAndGrowRich.com/call.htm

3. Examine for yourself a Demo Of The Expert Positioner Software By Jumping on this URL here…

http://EthicalControl.com

FINAL NOTE: You Must Promise To Use The EPS For ONLY Ethical Purposes.

To Your Legacy!

Glenn

 

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Are you ready to fast write your book with a program that at the same time comprehensively builds the systems that you require to sell your company or take your company public?

Quick. Grab and pen and paper and internalize these two concepts right now. These two laws are the fundamentals to your success in the Recommendation Age.

Before I do this, let me challenge your thinking. (Remember, the sole purpose of the Author And Grow Rich blog is to teach you to become The Thought leader of your niche.)

In the Recommendation Age never has content been more important to your success. But please note this: as important as content is, context is everything.

Write these two laws down immediately as they are the foundation to your success:

Milgrams’s Law: People naturally believe—almost blindly so—the words of an expert.

Zipf’s Law: With limited opportunity and time to choose, the market place will naturally choose the company perceived to be on top.

Now how are you going to ensure that your book is entrepreneurially sound?

How do these laws apply to writing your book fast and at the same establishing the correct systems to create and sell the most expensive programs in your niche?

Remember one of our Speed To Market Principles: He/She who self reflects the greatest controls markets today.

Fundamentally this means that your book (Milgram’s Law) positions your system to drive people naturally into a long term relationship with you (Zipf’s Law).

The true test of ensuring you book is entrepreneurially sound is that you are set to leverage Zif’s Law (How do you put a dollar value on the fact that your target market will choose you for life?)

Here’s how to leverage Zif’s Law in your entrepreneurial authoring endeavors: should use the Expert Positioner Software.

Most importantly, The Expert Positioner Software provides the proper context for you to become The Thought Leader of your market place.

Five Principles To Take Note Of Which The Expert Positioner Software (EPS) Will Position You To Do:

1. The EPS is the foundation for the Entrepreneurial Authoring and a full fledged integration marketing system.

2. The EPS will allow you to develop strategic thinking on the fly—You must be different at both a content and contextual level.

3. The EPS will ensure you have a perfect market to message match.

4. The EPS will reframe what you do in light of your target market’s negative perception.

5. The EPS will engage your target market by reframing what you do from an emotional stand point. ‘Your first job is to magnify the problems of your target market.’—GK Chesterton.

Here’s Exactly What The Expert Positioner Software Will Do:

1. Provide your target market 7 to 10 critical questions that you want your target market to ask your competitors. Remember, you control markets by controlling the questions that they ask. In fact, you become the advocate of your industry.

2. Automate your sales and marketing and turns warm leads into hot leads.

3. Create a customized free report (free reports or free report Google—4 million today). Be the first in your industry to do this. Remember Zipf’s Law.

4. Reframe what you do by not only teaching your target market the critical questions they should be asking of you competitors, but tailoring what you do from your target market’s negative perception.

5. Build your distribution list automatically—the software is tied to Aweber an autoresponder software program to automate your list building.

6. Convert you ideal clients into your highest end programs and services immediately. The software will redirect automatically your target market after they request their customized free report and submit their contact information.

7. Drive them into your next optimum buying decision. The software is focused on high end conversions of greater than 30% into high end programs and services including $5K, $10K and higher. Remember, cash flow is critical to your business.

8. Integrate your system and your own unique languaging to control your target market on the back end.

9. Repurpose the content from your customized free report into a Viral eBook, a Video Case Study Driven Continuity Program, and a physical book where we give you instant access to a New York Publisher.

10. Automatically drive them into a Continuity program if not ready—and a continuous follow up system that runs 24/7 without any action on your part.

Are you ready to discover this system more fully? Join me on a teleseminar created just for you as a loyal subscriber to http://AwakenTheAuthorWithin.com or http://AuthorAndGrowRich.com.

Jump onto the following URL and register for the call. We only have 200 lines and because no one is teaching this today, the lines will book quickly.

Go here now.

http://www.authorandgrowrich.com/call.htm

And of course, leave a comment below. (Remember, I am a former Vice Principal and I expect my students to complete their homework requested by their teacher!)

To Your Legacy!

Glenn

P.S.

ONLY 200 Registrants. And This Call Is Only For The Subscribers Of http://AwakenTheAuthorWithin.com and
http://AuthorAndGrowRich.com!

http://www.authorandgrowrich.com/call.htm

Quick. Grab pen and paper and record this ‘Speed To Market’ principle immediately: As your write your book you must also strategically build your business within it’s covers.

By the way, this Speed To Market principle comes from one of my clients, Ken McArthur. He used this to describe what we do live on JP Maroney’s podcast earlier this week.

Here’s a powerful thought I want to share with you before I share with you two strategic approaches to obtaining the correct feedback that you need to not only write you book fast, but create the most expensive programs in your niche.

Author And Grow Rich is about doing what academia doesn’t teach you about building a sound business—and how to build your business aggressively. That’s right. It’s about leveraging testosterone. (Sorry to my female readership!) It’s about setting free what the education system tries to control.

Perhaps you can relate to this comment: ‘Glenn, you need to be a good boy.’

Here’s their definition of ‘good’: Follow the rules. Be a good, average kid. Don’t stand out as others’ self esteem might be threatened. Competition is wrong. It’s better to be agreeable than to challenge the status quo. And on and on I could go.

Here’s why you want feedback immediately. You need to know how to position your thinking, and never has this been more important in the Recommendation Age.

Let me point out this powerful concept—and it hit me like a shelf full of unnoticed and entrepreneurially unsound self-published books from Book Expo crashing on my head.

An Aside: Did you know that many major Self Publishers charge clients at least $2,000 to have their book put on a shelf at Book Expo! Have you been to Book Expo? If not, what a waste of money—a sea—actually an ocean—of sameness!

Take note of one of our Speed To Market Principles: Greater sameness will NOT get you better results!

I felt sorry for these naïve authors thinking that having their book at Book Expo is going to do something for them! Another example of the lack of business thinking that permeates the book publishing industry, but I digress.:-)

As I mentioned above, yesterday, I interviewed Ken McArthur on JP Maroney’s Monetizer show. And I want you to listen to the show and listen to what Ken states about what we did for him. Why? Because I realized in a different manner what we do for clients.

Here’s the URL to register for other shows:

http://www.MrMonetizer.com/enter

As you know as a faithful follower of this blog, you need feedback in everything you do—and you need this feedback among your ideal clients. Yesterday I will be shared as a faculty member of Alex Mandossian’s Virtual Secrets program on how to gain absolute clarity on how to transform one’s idea into a recommendation all within the context of feedback.

99.9% of authors—and it is actually much higher than this—write their book entirely devoid of the context that is required.

This context—as Ken described it, ‘building a business within the covers of you book’, involves the following two important approaches I want to share with you ‘write’ now.

1. The inductive approach: Ask your ideal clients the specific questions that will give you the proper market to message match. It’s really important that you know how to ask them to interrupt their thinking so that you really do get what they really want.

On another post I will share with you the correct combination of closed-ended and open-ended questions that you should ask and in what order to ask them.

Also with respect to the inductive approach, it is really important to hear your clients tell others what you do. The value to this is even more valuable than what your ideal clients tell you about what they are really looking for!

This is exactly why Author and Grow Rich is all about authoring and simultaneously building and selling the most expensive programs in your niche. Not only will these clients help you reframe what you do, but you also build cash flow to reinvest within your business.

2. The deductive approach. First of all you need to flow chart out your system. In modules #7 and #8 of Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com I share principles of how to build your own system and I use the traditional publishing paradigm as an example. (It is as of this writing, still Scholarship Driven—100% tuition covered.)

Once you have created your own system and have identified each of the stages that comprise your system of self reflection on how you solve your problem(s), list out all the benefits that your system will provide your ideal clients.

Realize this little known strategy: once you have listed out your benefits (check your top competitors and see what benefits they make as another way of thinking through how to position what you do) now you can easily list out the problems that you solve. Benefits are simply the corollary or the logical extension of the problems that you solve. Remember, just as problems are emotionally laden words, so are benefits.

Remember, this speed to market principle: ‘If the Information Age was characterized by a discussion or presentation of facts, the Recommendation Age is characterized by a transference of emotion.’

This is one of the many important concepts that makes our signature products including Entrepreneurial Authoring and Author And Grow Rich such powerful business building programs: they both teach clients like yourself how to reframe what you do between the covers of your book and ensuring it is strategically aligned with the new laws of the Recommendation Age.

To Your Legacy!

Glenn

P.S.

As always, if we can be of further assistance to you, please don’t hesitate to phone our International Office at 519.542.3043.

 

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